Roots

Client: Design Lab

Year: 2024

Role: UX Researcher, UX/UI Designer

Toolkit: Figma, Adobe Fresca, Pencil & Paper

Despite the common knowledge of moving, finding local restaurants, meeting neighbors, and fully immersing oneself in their new community can be challenging. Many spend a substantial amount of time before they feel connected to their local community. Roots is designed to regain that sense of community and allow users to have access to these needs at their fingertips.

Test Prototype

ux research

Overview

Background

Roots is an end-to-end app where users can connect to their local community by:

- Meeting with others around them

-Finding local businesses

-Exploring local events, and attractions

research Goals

We want to investigate user’s needs and wants when relocating to a new area so that

we understand how they can feel more connected to their local communities.

Methodologies Used

- Competitive Analysis

-User Interviews

Competitive Analysis

User interviews

Affinity mapping

Key findings

-Building connections with others socially is important when moving to a new place.

-Having accessibility to local businesses, restaurants, events, and attractions in the area

is a top priority.

User personas

ux design

project goals

While the business goals were mainly focused on attracting high user flow, the user’s goals were focused on the ability to connect and have ways to engage socially. The shared goals between both helped me to identify user’s needs, while comparing how these can overall affect the business as a whole.

Features roadmap

information architecture

I built a sitemap considering the primary, secondary, and tertiary navigation for the site. I began by creating my primary navigation by defining what main actions needed to be taken. The primary navigation consisted of: events, attractions, local businesses, and social. From there, I expanded upon the navigation.